In the case of a company dealing primarily in services, you may simply pay a monthly fee to keep the app up and running. A large portion of white label apps are aimed at the e-commerce niche, and in these cases, it’s typical for the app developer to charge a monthly fee in addition to taking a percentage of your sales profits. The fee for white label apps varies depending on the precise type of app. This is an especially important consideration for those seeking an ecommerce app, as inputting an entire shop’s worth of products requires a significant time investment. You would also lose all the time you invested in curating the app’s content. If the developer were to drop off the face of the earth or triple the monthly fee, you would have no real recourse.
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The source code remains with the developer, putting you in a vulnerable position. Plus, you’ll never truly own a white label app. Most white label applications are simple and more straightforward anyway, so the impact to the app’s usefulness may be minimal.Ĭustomization is where many white label app developers “get you,” as they’ll charge exorbitant fees to customize the application. But, because these apps are not meant to be particularly innovative, they often lack the native plugins that are required to make a hybrid app shine. Mobile apps in this category are usually basic you’re not going to get an innovative, cutting-edge interface with a highly-refined user interface (UI).Ī large percentage of white labeled mobile apps are hybrid, meaning they can be used on multiple operating systems. You may have limited control or no control over the app’s features, functions, layout, design and other elements. White label mobile apps refer to generic application frameworks that can be customized with your company name, logo and product or service information. So what are white labeled apps and how do they compare to custom-built mobile applications? What Are White Label Mobile Apps? In fact, while white label mobile apps may seem like a good option, they fall short in several key areas. White label applications are also favored because they’re affordable and can be implemented in just a few days.īut, as the old adage holds, you get what you pay for-and in this case, it’s usually not much. This has prompted many to turn to white label app development, which has become more popular in recent years as more companies recognize the necessity of having an app. With figures like these, it’s no surprise that many companies feel pressure to launch a mobile app - even if it’s not within their budget. That’s about one-third of the approximately 90 apps the average user has on their phone.
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It does not store any personal data.As of March 2017, there were over 2.8 million Android apps and more than 2.2 million apps in Apple’s App Store, with an additional 669,000 in the Windows App Store, 600,000 in the Amazon AppStore and a little over 230,000 in BlackBerry World.Īdditionally, the typical person spent five hours per day on their mobile device, launching an average of 9 apps per day or 30 per month.
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